In the era of digital transformation, the Premium Messaging Market is becoming one of the most important segments of the communications industry. Premium messaging is a service that allows users to receive content and services via SMS, MMS or OTT messengers with added value. These can be notifications, paid subscriptions, transactional notifications, marketing promotions, confirmation codes and much more.

As mobile technology has evolved and the number of smartphones has grown, premium messaging has become a key tool for business-to-customer interactions. Today, this market spans a wide range of industries, from banking and telecommunications to retail, transportation, and entertainment.

Key drivers of market growth
Growing number of mobile users
There are billions of smartphone users worldwide and this audience continues to grow. Companies are increasingly using SMS and OTT platforms to deliver personalized offers and services.

Mobile Payments Development
Premium messages are actively used for transaction confirmation, payment notifications and one-time password (OTP) delivery. This ensures security and convenience for users.

Marketing Effectiveness
SMS and other forms of premium messaging have high open rates. Research shows that over 90% of messages are opened within the first three minutes of receipt, making them one of the most effective marketing channels.

The growth of the authentication and security segment
The increase in online transactions requires reliable ways to confirm identity. Premium messages have become the standard solution for two-factor authentication (2FA).

Current Trends
Integration with OTT Messengers
Traditional SMS is increasingly being combined with platforms like WhatsApp Business, Viber and Telegram, allowing brands to expand their audience reach and offer more interactive content.

Personalization
Companies use customer behavior data to send relevant offers and notifications, which increases conversion and loyalty.

Automation of communications
Chatbot solutions and integration with CRM allow you to automate mailings and ensure round-the-clock interaction with clients.

Problems and challenges
Despite significant potential, the premium messaging market faces a number of challenges:

Spam and fraud - too many unwanted messages reduce user trust.

Regulatory restrictions - different countries have their own laws on the protection of personal data and regulation of SMS mailings.

Competition from alternative channels – email, push notifications and social media are also vying for audience attention.

Development Prospects
According to analysts, the premium messaging market will continue to grow at a steady pace. Important growth factors will include:

Expanding use in the financial sector – for secure transactions and notifications.

The growth of e-commerce - online stores actively use SMS to confirm orders, deliveries and promotions.

Development of RCS (Rich Communication Services) technologies - a new standard for mobile messages will allow the integration of multimedia content, quick action buttons and other interactive functions.

source : https://www.marketresearchfuture.com/reports/premium-messaging-market-22926

The premium messaging market is in the process of active development and modernization. It continues to play a key role in ensuring secure and prompt communication between brands and customers. With the development of technologies, the growth of mobile users and integration with new digital channels, this segment will retain its strategic importance for business and will become an even more effective tool for marketing, sales and customer service.